# Make Your Next Move with a Plan. Altadena Real Estate Company (2026 redesign) Full page: https://360realestategroup.com/ ## Business details - **Phone:** +16262405020 (tel:+16262405020) - **Website:** https://360realestategroup.com ## Contact / request a quote Submit a request by POST to `/_f` on this site. - Required: name, email, message - Optional: phone - A person from the business follows up directly; there is no automated confirmation of scheduling. [![Altadena Real Estate Company](/img/altadena-logo.png)](/) [Let's Talk ↗](/#contact) ![Altadena Real Estate Company](/img/altadena-logo.png) Steve Aranda · Real Estate Broker Connect with Steve CA DRE #01435884 · 626-240-5020 Licensed since 2004 Hundreds of real estate transactions Buyer · Seller · Investor perspective Meet Steve Aranda ### Real estate from every angle. ![Steve Aranda relaxing outdoors in Altadena](/steve-aranda-altadena.jpg) Steve's path began with a small Eagle Rock fixer. Renovating and investing led to lending, and eventually to representing buyers and sellers. That experience brings practical judgment to every stage of a move. As a broker, investor, renovator, and former lender, Steve helps clients see possibility, weigh improvements, understand value, and negotiate with perspective. Read Steve's story ↓ Meet Steve Aranda ### An unconventional path to real estate. After a successful career as an opera singer, I was ready for a new chapter. My real estate journey began in 2000, when my wife and I purchased our first home—a small fixer in Eagle Rock. I found the renovation process both satisfying and profitable, and I knew immediately that I wanted to do more. My partners and I began acquiring dilapidated properties and neighborhood eyesores, transforming them into clean, safe, affordable homes with character and style. Renovating and investing led me into mortgage lending and, eventually, to representing buyers and sellers. That experience allows me to help clients at nearly every point in the real estate process. If you want to understand how to renovate or flip a property, I can teach you what I have learned. If you are preparing to sell, I can help identify the improvements, presentation, and strategy most likely to strengthen your result. If you are trying to buy in a challenging market, I can share the same analysis and negotiating principles I use when purchasing properties for myself. Over the course of hundreds of real estate transactions, I have developed a perspective that reaches beyond the typical sales process. I understand financing, renovation, investment potential, property condition, negotiation, and the practical realities of ownership—and I am always happy to share that knowledge. Outside of real estate, I love dogs, classic cars, cooking, and being an active outdoorsman. Today, I maintain an office in Pasadena and live in Claremont after losing my Altadena home and business in the Eaton Fire. Start a conversation → Close story ↑ 01 #### Sell with strategy Preparation, pricing, presentation, exposure, and negotiation working as one plan. See how Steve sells a home ↓ 02 #### Buy with confidence Read the market, understand the tradeoffs, and compete or negotiate without losing perspective. See how Steve helps buyers ↓ 03 #### Create value Renovation and investment experience for owners deciding what to improve—and why. Explore your options ↓ Sell with strategy ### A distinctive selling experience, built around your home. At Altadena Real Estate Company, Steve creates a distinctive selling experience designed around one objective: presenting your home at its very best and positioning it for an exceptional result. The work begins well before the property reaches the market. Every home is considered individually—its architecture, condition, setting, strengths, and untapped potential. From landscape enhancements and cosmetic improvements to design guidance and professional staging, Steve helps determine which details will elevate the property, capture attention, and make a meaningful difference to buyers. Working with trusted photographers, videographers, designers, contractors, and other creative professionals, Steve brings each property to market with striking visuals and a compelling narrative. The result is more than an attractive listing. It is a carefully orchestrated presentation that helps buyers recognize the home’s value and imagine themselves living there. That presentation is supported by a customized marketing strategy combining digital exposure, targeted outreach, local relationships, and direct communication with agents and qualified buyers. Each element works together to build interest, create momentum, and place the seller in the strongest possible negotiating position. When offers arrive, Steve looks beyond price alone. Financing, contingencies, buyer qualifications, timing, and certainty of closing all influence an offer’s true value. Drawing on his experience as a broker, investor, renovator, and former lender, he helps sellers understand the tradeoffs and negotiate with clarity and confidence. From the first conversation through preparation, marketing, negotiation, inspections, appraisal, and escrow, Steve remains closely involved—providing meticulous transaction management, thoughtful guidance, and steady support at every stage. **The result: a polished and carefully managed sale, a strong financial outcome, and the confidence of knowing that every detail—and every opportunity—has been thoughtfully considered.** Close details ↑ Buy with confidence ### The right strategy for the market in front of you. Every market requires a different strategy. When prices are rising, you may need to compete. When prices are falling, you may have greater negotiating power. Steve helps you recognize the difference and respond with confidence. In a competitive market, winning the right home is not always about offering the highest price. The structure of your offer matters. Financing, contingencies, timing, and buyer qualifications can all create an advantage. Steve helps you compete effectively without taking unnecessary risks or allowing the pressure of a bidding war to overwhelm sound judgment. When the market shifts in the buyer’s favor, the strategy changes with it. Steve looks for opportunities to negotiate price, credits, repairs, and favorable terms. He also helps you distinguish a genuine opportunity from a home that is simply overpriced or burdened by costly problems. The process begins with a clear understanding of your priorities, finances, and long-term plans. Steve provides thoughtful property analysis, arranges showings, reviews comparable sales, and looks beyond finishes and staging to evaluate condition, functionality, and future potential. Once your offer is accepted, Steve remains closely involved through disclosures, inspections, appraisal, financing, insurance, contingencies, and closing. His experience as a broker, investor, renovator, and former lender gives you practical insight that extends well beyond the purchase price. Steve’s local relationships and direct communication with other agents may also reveal properties before they are widely marketed. **The result: a more informed purchase, stronger negotiating decisions, and the confidence to know when to compete, when to negotiate—and when to walk away.** [Search homes ↗](https://stephenaranda.realscout.me/) Close details ↑ Create value ### A property that needs work still has value. **If your property needs substantial work, a traditional sale may not be your best—or only—option.** Major repairs, deferred maintenance, unfinished construction, problem tenants, or years of neglect can make a property difficult to finance and intimidating to conventional buyers. That does not mean the property lacks value. It means you need a strategy designed for the situation. Steve can help you evaluate three possible paths based on your property’s condition, your timing, and your financial objectives. 01 #### A fast, uncomplicated cash sale When time and certainty matter most, Steve and his financial partners can evaluate your property and, when appropriate, present a direct cash purchase option. There is no standard listing commission, the inspection period is brief, and qualifying transactions may close in as little as 10 days. You can avoid repairs, staging, repeated showings, and many of the uncertainties associated with a conventional sale. This option may be right for you if speed, privacy, and a hassle-free closing are more important than exposing the property to the broader market. 02 #### Market the property to investors and developers A home that needs extensive work should be presented to buyers who understand its potential. Steve uses a specialized pricing and marketing strategy, then introduces the property to a network of active investors, builders, and developers throughout Southern California. The goal is to create competition among qualified buyers rather than accepting the first unsolicited investor offer you receive. Steve helps you compare not only price, but also financing, inspection periods, contingencies, closing time, and the likelihood that each buyer will perform. Depending on the property and transaction, this process can often move from listing to closing in approximately 30 days. 03 #### Improve the property before selling For qualifying properties, the **Flip Your Own House Program** may offer a third path. Steve has completed hundreds of remodeling and reconstruction projects during more than 26 years in real estate. He can assemble a project team that includes experienced contractors, designers, suppliers, and financial partners. You contribute the property. Steve and his project partners provide the approved renovation funding, coordinate the work, and guide the property through its eventual sale. You can participate in the process and see firsthand how a successful renovation is planned, managed, marketed, and sold. When the improved property sells, the renovation investment is repaid and the newly created equity is divided according to the written partnership agreement. This approach may be worth exploring if: - Your home needs substantial repairs or updating. - You own a smaller or outdated home in a desirable location. - You want to renovate before selling but lack the capital or experience. - You believe improving the property could produce a substantially stronger net result. **The goal is not simply to sell a property that needs work. It is to help you choose the path that offers the best balance of net proceeds, timing, certainty, and convenience.** Discuss your property → Close details ↑ Altadena community guide ### One town. Distinct pockets. Minutes from Pasadena and Los Angeles, yet defined by foothill character, singular architecture, trail access, and an independent spirit. 01 #### The Meadows ![The Meadows neighborhood video thumbnail](https://i.ytimg.com/vi/cMi2D_K5bC4/hqdefault.jpg) **▶** National forest at the edge, nearby trailheads, and a quiet that feels farther from the city than it is. Watch video ↗ 02 #### Farnsworth Park ![Farnsworth Park neighborhood video thumbnail](https://i.ytimg.com/vi/_QgxMSRBGNk/hqdefault.jpg) **▶** Early-20th-century architecture surrounding one of Altadena’s enduring community landmarks. Watch video ↗ 03 #### Jane’s Village ![Jane’s Village neighborhood video thumbnail](https://i.ytimg.com/vi/xXMCeGULp4k/hqdefault.jpg) **▶** Character-rich cottages and a front-porch scale that creates a genuine neighborhood feel. Watch video ↗ 04 #### Country Club ![Country Club neighborhood video thumbnail](https://i.ytimg.com/vi/29MFw_Iaano/hqdefault.jpg) **▶** Larger lots with Mediterranean, Spanish Revival, Craftsman, and estate homes. Watch video ↗ 05 #### Park Planned Homes ![Park Planned Homes neighborhood video thumbnail](https://i.ytimg.com/vi/MVG3tCuu4lM/hqdefault.jpg) **▶** Gregory Ain’s modernist Highview Street development, known for flexible space and indoor-outdoor living. Watch video ↗ Proven results ### Property stories. Two Altadena sales where preparation, problem-solving, and the right strategy produced a stronger result for the seller. Select either property to see the complete case study. ![95 West Calaveras Street in Altadena](/95-w-calaveras-original.jpeg) Altadena case study 95 W. Calaveras Street #### Complex property. Creative solution. An unpermitted rear structure and tenant complications narrowed the buyer pool. Careful positioning and seller-carry financing helped create a workable transaction—and a premium result. **$899K** Initial list price **$965K** Closing price Read the complete story ↓ ![1784 Skyview Drive in Altadena](/1784-skyview.jpg) Altadena case study 1784 Skyview Drive #### Focused preparation. Exceptional response. Approximately $20,000 in targeted preparation—including paint, landscaping, and bringing the pool back to life—helped the home show at its best and strengthened buyer response. **$1.465M** List price **$1.680M** Closing price Read the complete story ↓ 95 W. Calaveras Street #### Making a difficult property financeable—and desirable. The challenge In addition to deferred maintenance, the property included an unpermitted rear structure occupied by a tenant who was not paying rent regularly. Those issues created uncertainty for conventional buyers and required unusually careful disclosure, buyer qualification, and transaction planning. The strategy To make the property more appealing without requiring a substantial price discount, Steve drew on his background as both a lender and an investor. He positioned the opportunity honestly, worked through the property and occupancy complications, and structured seller financing at 5.75% interest-only. At the time, the prevailing interest rate for a non-owner-occupant purchasing a property with deferred maintenance would have exceeded 8%. This win-win structure significantly reduced the buyers’ carrying costs while providing the seller with above-average monthly returns and a premium sale price. It created a workable path for the right buyer while supporting the seller’s price and income objectives. The result After attracting offers in the $900,000–$925,000 range, the property closed at $965,000—$66,000 above its initial $899,000 asking price. [View archived property record ↗](https://www.redfin.com/CA/Altadena/95-W-Calaveras-St-91001/home/7255358) Close story ↑ 1784 Skyview Drive #### Investing selectively before going to market. The challenge The home had strong fundamentals—good bones and a great location—but deferred presentation kept buyers from immediately seeing its full value. The issues included tired paint and landscaping, along with an empty pool, which at that time prevented the property from qualifying for conventional, FHA, VA, or USDA financing. The strategy Rather than over-improving, Steve recommended approximately $20,000 in targeted preparation: fresh paint, refreshed landscaping, and bringing the pool back into service. The work improved the home’s presentation and restored access to conventional and government-backed financing, substantially expanding the potential buyer pool. The result Listed at $1,465,000, the home generated strong competition and closed at $1,680,000—$215,000 above the asking price. [View archived property record ↗](https://www.zillow.com/homedetails/1784-Skyview-Dr-Altadena-CA-91001/20916523_zpid/) Close story ↑ Client perspective ### What people remember. Hear directly from clients about the experience of working with Steve. Roger V., North Hollywood #### Talent and expertise Dr. Thomas, Altadena #### Incredible service Shirley, San Marino #### Old-school integrity > Talent and expertise “ Steve handled the tricky negotiations professionally. ” Roger V., North Hollywood > Incredible service “ I want to thank him for all the time and personal attention he gave me. ” Dr. Thomas, Altadena > Old-school integrity “ Steve was able to get us $500,000 more than the previous agent for our San Marino home. ” Shirley Wang, San Marino [View more video testimonials](/reviews) [Read Steve's Google Reviews ↗](https://www.google.com/search?q=stevearandarealtor+altadena+real+estate+company&sei=Qz3aapuKBYv1kPIP7rf2qAs#lrd=0x80c2c4c60c375cdd:0xc35780f686360274,1,,,,) Contact Steve ## Start with a *straight answer.* Buying, selling, renovating, or simply thinking through the possibilities? A useful first conversation does not require a commitment. ![Steve Aranda at the front door of an Altadena home](/steve-aranda-portrait.jpg) [626-240-5020](tel:+16262405020) [Steve@360RealEstateGroup.com](https://mail.google.com/mail/?view=cm&fs=1&to=Steve%40360RealEstateGroup.com&su=Real%20estate%20conversation%20with%20Steve) Send Steve a note Thank you — your message is on its way. Steve will reply personally. Something went wrong sending your message. Please call 626-240-5020. Name Email Phone How can Steve help? Your details go only to Steve Aranda. [Privacy](/privacy) Steve Aranda California Real Estate Broker CA DRE #01435884 Altadena, California **Altadena Real Estate Company** Altadena · Northeast Los Angeles Northwest San Gabriel Valley · Claremont © 2026 Altadena Real Estate Company CA DRE #01435884